Have you heard of WordPress?

Maybe you know about WordPress and maybe you do not. You may be forgiven for thinking that WordPress is mostly just a "technical" application for code-programming techies and geeks like web developers and web designers.
I understand why you may feel this way. Perhaps you believe that, as a small business owner, your focus should be 100% on your business and not on technical things like websites. That's why businesses employ web developers, website designers and web masters to build and look after their websites, isn't it?
In the Digital Economy, businesses can no longer think in terms of "owning a business" and "owning a website" as being two separate thing...
Your domain name is your unique address on the internet. It can be a calling card and the first impression people see of your brand so it is important that you have as much control over your domain name as possible. Registering a domain name will only cost you around $10 - $15 per year so it is not a significant expense and should not be ignored.
The Internet Corporation for Assigned Names and Numbers, ICANN, is the organization responsible for administering and managing domain names world wide. Technically you don't own a domain name. You lease it from ICANN.

Here are some important things you need to keep in mind with your domain name;
When it comes to your wordpress website you have two options. Hosted on WordPress.com or self-hosted on your own domain and servers. Now before you say, "That's easy, I have no servers", let's look at the pros and cons of each because there are a lot of advantages to hosting it yourself and its not as hard as it sounds.
With self-hosting you are loading the full WordPress apllication, which can be downloaded free, to your web server. This allows you to use your own domain name and gives you complete control over your website without limitations. Although WordPress is still free you will need to pay for a domain name and hosting, h...