Have you heard of WordPress?

Maybe you know about WordPress and maybe you do not. You may be forgiven for thinking that WordPress is mostly just a "technical" application for code-programming techies and geeks like web developers and web designers.

I understand why you may feel this way. Perhaps you believe that, as a small business owner, your focus should be 100% on your business and not on technical things like websites. That's why businesses employ web developers, website designers and web masters to build and look after their websites, isn't it?

In the Digital Economy, businesses can no longer think in terms of "owning a business" and "owning a website" as being two separate thing...

What's In A Name?

Your domain name is your unique address on the internet.  It can be a calling card and the first impression people see of your brand so it is important that you have as much control over your domain name as possible.  Registering a domain name will only cost you around $10 - $15 per year so it is not a significant expense and should not be ignored.

The Internet Corporation for Assigned Names and Numbers, ICANN, is the organization responsible for administering and managing domain names world wide.  Technically you don't own a domain name.  You lease it from ICANN.

Here are some important things you need to keep in mind with your domain name;

Your Domain Name Registran...

Self-Hosted or Hosted WordPress?

When it comes to your wordpress website you have two options.  Hosted on WordPress.com or self-hosted on your own domain and servers.  Now before you say, "That's easy, I have no servers", let's look at the pros and cons of each because there are a lot of advantages to hosting it yourself and its not as hard as it sounds.

Self-Hosted WordPress

With self-hosting you are loading the full WordPress apllication, which can be downloaded free, to your web server.  This allows you to use your own domain name and gives you complete control over your website without limitations.  Although WordPress is still free you will need to pay for a domain name and hosting, h...

What is LayersWP

I know you might be asking well, why would I want to use layers? Let me answer that question by actually showing you websites that are using layers and how powerful and easy it is to use as a site builder in the video below.

If you've watched the trends since a few years ago, you'll notice that even before layers happened, a lot of the designs began to follow a pattern where they had a logo up top, a menu bar below that, then some sort of slider or picture. And then right below that they had a new layer, and then a white background with icons and then another layer with background imagery and things like that.  Similar to the image below.

Now, this is what happened ...

Here is a quick lesson in how to install the LayersWP Theme. 

In order to do this properly, the first thing you'll need to have is a WordPress site.  If you don't have a WP website already setup you can check out this blog post here to learn how to.

The first thing you're going to need to do is download the LayersWP theme for free right here.
 
Once you have your site set up, what you need to do is simply log into the WordPress dashboard.  Next, you'll need to go to Appearance and Themes to open the themes page.



Click on Add New and then you'll just need to upload the LayersWP theme.


 
You'll need to have this installed before you install things like the child themes, the extens...